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| KGC Qualitative

KGC Qualitative

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Expert Level PRC's

What is PRC?


KGC are great moderators and one of our preferred vendors at Allergan. I’ve always been a satisfied customer, as have my internal clients. What sets them is their thoroughness and probing conversational skills. I’ve had some difficult projects that he’s been able to pull them together and come up with…more

Qualitative Research

KGC specializes exclusively in Qualitative Healthcare and Pharmaceutical Marketing Research

Qualitative research explores and reports people’s individual and subjective experiences of the world with the goal of learning what is true for them. It involves learning how people create their own realities and understanding that truth is subjective and is dependent on the individual. In essence, this is the Social Construction Theory. It contrasts the Scientific Method of research which assumes there is an objective truth one is trying to discover and that with proper design and measures, the objective truth can be discovered. This is the fundamental difference between qualitative and quantitative research.

Our healthcare-focused moderators are experienced in uncovering opinions and gaining insight through various methodologies:
qualitative research
  • Interviews and Focus Groups

    • In-Person

    • Telephone

    • Internet

  • Digital Diaries

  • Bulletin Boards

  • Proxy Ethnography

  • Advisory Boards

  • KOL Meetings

We offer a comprehensive suite of services:

  • Strategic Consulting

  • Sales Aid Evaluation Development

  • Positioning & Re-positioning Testing

  • Direct-to-Consumer Promotion Evaluation

  • Employee Issues

  • Licensing & Acquisition

  • New Product

  • Concept & Logo

Our web-enabled moderating solution blends new technology and means of presenting stimuli with proven communication methods to allow clients to gain insight from respondents across a wide geographic area in a cost-effective way.

  • This technology allows us to test journal ads, marketing messages and sales aids in a secure environment on the web

  • Video and audio can be tested in addition to still images and words

  • We can reach difficult to find respondents

  • Your team can listen to the research and interact with the moderator during the process